Sally's Middle Name is warm, fantastic, and delicious restaurant on the vibrant H St. NE corridor in Washington, DC. While the details in the dining room are eclectic (hand-made colorful linen napkins, the menu scribbled daily on a white wall), the chef wanted the logo and branding to reflect his clean and precise attention to premium ingredients. The family of different logo versions were used for square business cards, and the color palette is reflected in the decor.
Main logo design.
Set of alternate logo versions with watercolor texture.
Custom monogram in brand palette.
Menu for soft opening.

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